Social Media

This page will be relevant for you if you are be responsible for creating, scheduling, and publishing social media content on behalf of the OSC.

Please first create a personal profile on BlueSky, Mastodon, LinkedIn to be linked in the OSC profile pages. Alternatively, if you do not want to have an account on this platform, you can log in with the OSC account and we only indicate your name in the profile page of this account (for accountability).

ImportantExcept LinkedIn!

For LinkedIn, you do need to have a personal account to then be given access to the OSC LinkedIn organization account.

Social Media Accounts

Ask Malika or Felix for access credentials to the following OSC accounts which are stored in the root of the LRZ Sync & Share LMU Open Science Center folder:

Platform Character Limit Link
LinkedIn 3,000 characters https://www.linkedin.com/company/91742131/admin/feed/posts/
BlueSky 300 characters https://bsky.app/profile/lmu-osc.bsky.social
Mastodon 500 characters https://scicomm.xyz/home
X (Twitter) Deactivated N/A
  • Keep in mind that LinkedIn automatically changes the links posted to the platform to unique links that only work within LinkedIn, they look something like this: https://lnkd.in/ddkYVsEM. Avoid using these LinkedIn-specific links in other platforms- always go back to the original and copy that.
  • As an employee, avoid interacting with the LinkedIn posts from your personal LinkedIn profile in the first couple hours of posting as this can interfere with how the algorithm promotes the post to others.
  • The best times to post are Monday-Friday at either 12:00 or 18:00.
  • Since the character count per post is limited, try to include all the most important information in that first post of the thread.
  • If there’s a link (e.g. to the materials, registration link, informational site, etc.), make sure to include this in the first post as it’s the one that most likely to be re-posted and shared.
  • Use minimal emojis as this can cause the algorithm to flag the post as “AI Slop”

Types of Social Media Posts

The OSC regularly publishes several categories of content:

  • Research outputs from OSC members (e.g., publications, preprints, and articles)
  • Information about various aspects of Open Science
  • Announcements and advertisements for upcoming events
  • Awareness campaigns aimed at increasing the visibility of Open Science topics
  • News and updates related to the OSC and its members

Planning Social Media Content

Ideas and plans for future campaigns and major social media activities should be documented in the main Social Media planning document.

NoteLMU OSC or the Open Science Centre? Neither!

When referring to the organization in written form (i.e. in social media posts), please use the correct name and spelling in American Standard English: LMU Open Science Center or the correct abbreviation: OSC.

When preparing longer texts, campaigns, or multi-post series, create a section in this Google Doc using proper header formatting (so you get a direct link to that section to share) and draft the content there. Alternatively, draft the text in a separate Google Doc. This facilitates collaborative editing and allows feedback from other OSC members before publication.

Community Engagement and Outreach

Social media platforms can also be used to identify potential new OSC members and collaborators.

Useful strategies include:

  • Reviewing the follower lists of OSC accounts
  • Looking at users who frequently like, repost, or comment on OSC posts
  • Identifying researchers who regularly engage with Open Science content
  • Following up with researchers who may be interested in joining the OSC or participating in OSC activities
NoteGood Practice for ALL OSC staff!

Always keep your eye out for potential posts and reposts that might be of interest to the OSC or works involving OSC members. Send this to the Hiwi to make a draft and then the HiWi sends this draft to Malika for approval.

The HiWi should regularly monitor comments, replies, and direct messages across platforms to ensure timely responses and maintain community engagement. Inform Malika of these interactions so you can provide replies.

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